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There’s an old saying that ‘sex sells.’ But how much is sex selling for? We decided to take a closer look at the business of sex during a recent trip to Sheri’s Ranch, a legal brothel located about an hour outside of Las Vegas. ‘We cater to blue collar workers all the way up to people who are CEOs of companies,’ explained Dena, the madam of the brothel, who didn’t want to give her last name. Sheri’s Ranch offers its clients a printed menu of services, but it’s a menu without any listed prices. Dena explained that each prostitute working at Sheri’s Ranch is an independent contractor who sets her own prices. The brothel collects 50% of the take. Sheri’s Ranch is owned by a private company, which doesn’t publicly disclose its financials, but a spokesman offered some insight. ‘It has been estimated that legal Nevada brothels take in around $50 to $70 million annually,’ said Jeremy Lemur, a spokesman for the brothel.

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